Heel Group Exiting US and Canadian Markets Jun 4/14

Heel shark square 500x500 for Website

YOU MAY HAVE HEARD THAT ONE OF THE WORLD’S LEADING HOMEOPATHIC MANUFACTURERS WILL BE EXITING THE CANADIAN MARKET THIS SUMMER.

According to a press release from Heel Canada, the company will cease operations in North America as of August 31, 2014.

Faced with mounting pressures, the departure is a business decision. Heel is the kind of natural health manufacturer that had the resources to navigate Health Canada’s licensing regulations. The Licensed Natural Health Products Database shows 180 licenses for the company but we may be seeing the tip of a disturbing trend.

Natural health product manufacturers in North America are being targeted by class action lawsuits claiming deceptive and false marketing. In this case, the lawsuit concerns Heel’s popular Traumeel line of products. The filed complaint cites that Traumeel did not relieve pain, contains ingredients that are contrary to its “natural” claim while arguing that the “Clinically Proven” and “Doctor Recommended” are invalid and imprecise. Heel admits no wrongdoing and continues to back its marketing but likely settled because it’s less expensive than defending this sort of claim.

These actions will further reduce access to your favourite natural health products. Many of which Canadian consumers and natural health practitioners relied on for supporting health and well-being. We’re sorry to see Heel go.

Read Heel’s press release: http://tiny.cc/mqqxgx

Read the complaint filed against Heel: http://tiny.cc/rwrzgx

Learn more at Integrated Health Retailer’s (IHR) magazine: http://tiny.cc/o4rzgx

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