We didn’t know how to start this outreach and ultimately decided that we would just let you know, as if you had called one of us to get an update. Considering what we are about to launch, this approach seemed most fitting.
Some of you may remember the Zoom call with Shawn Buckley at the end of last year where the webinar allowed us to connect with you directly, and in real-time. It was different than our communications with you over the last 15 years of emailed discussion papers, consumer show lectures and national campaigns.
The call was a spoken opinion piece that was LIVE, allowing us to have immediate contact with you through the chat and then again during the Q&A. We were charged up by the turn out and instant engagement. On that call, we let you know that we were in the works of a project that would feature open, transparent and long form conversations with Shawn, guests and the NHPPA team, meant for our close and active membership community to convene regularly.