Jason Watkins is a Canadian manufacturer and leader in the natural health industry with over 30 years of experience. His journey began with a fascination for longevity and the science of healing, blending Western clinical research with Chinese medicine approaches. Early in his career, he worked in Europe with professional ballet companies, studying ACL and MCL injuries and testing supplement combinations to accelerate connective tissue repair. The results were profound, inspiring him to develop and distribute high-quality natural health products in Canada.

In this interview, Jason shares his path from researcher to builder of one of Canada’s largest natural health manufacturing and retail operations. He describes how studying the microbiome, biochemistry, and the body’s innate capacity to heal informed his business vision. His commitment has always been to provide natural products that support real recovery and health, not just symptom management. Jason also reflects on the importance of innovation, integrity, and accessibility in natural health — and warns that Health Canada’s overreach threatens to undermine decades of progress in the sector. His message to Ottawa is direct: protect Canadians’ freedom to access natural health products and support an industry that saves the healthcare system millions while improving lives.